We don’t stereotype our young drivers
Today, Admiral proposed it will use social media to analyse the personalities of car owners and set the price of their insurance, Crispin Moger, CEO of Marmalade, gives his insight on this controversial development and why he understands Facebook's block on this new product.
“We support and develop any initiatives designed to make car insurance more affordable for young drivers. However, it’s a well-known fact that people often project a different character via their personal social media streams which perhaps does not accurately represent them, so it’s difficult to understand how this proposed approach actually works.
“We operate on the assumption that young drivers will drive sensibly, as we know the majority of them do. We offer our best premium upfront - it’s that simple. Furthermore, we don’t stereotype our customers and our own stereotypes research shows that you cannot pigeonhole young people and what sort of drivers they might be. There’s no fairer way than rewarding people on how they actually drive and that’s our approach.
“The way we work offers affordable insurance for drivers, enabling them to get all the practice they need on the road in order to become more experienced and confident. We also engage with the parents of our customers to ensure the young drivers’ safety and driving is supported – it’s a journey for the whole family and not just the driver.
“Our young driver customers see an average premium decrease of 36% on their first renewal and are nearly four times safer on the road than the national average. We stand by our exceptional safety records and our focus is to build on these statistics and improve them.”