Marmalade’s young customers now four times less likely to have an accident than national average
Marmalade, a leading provider of cars and insurance for young drivers, has decreased the risk of its customers having an accident by 75% compared to the national average, and is launching some top tips for young drivers to stay safe on the roads.
Marmalade doesn’t believe in curfews or restricting young drivers’ freedom, but uses advanced telematics systems together with one-to-one customer support to help its customers become better drivers. It’s an approach that is working with dramatic results. On a national basis 1 in 5 young drivers is involved in an accident in the first six months, with Marmalade’s customers this falls to 1 in 20i.
Crispin Moger, CEO at Marmalade, said: “Improving our customer’s safety is at the very heart of everything we do and forms the basis of every product launch and enhancement. We’re very proud of our safety record and are continually working with partners, customers and their parents or carers to help further reduce this number, allowing more young people to enjoy the freedom of driving while reducing the risk of accidents”.
“We know that the three common mistakes for young drivers today are: braking while driving round a corner, accelerating too quickly onto a roundabout or at a junction and slamming on the brakes at the last minute, which can lead to a loss of control. To help young drivers stay safe on the roads, while being mindful of their ABCs (accelerating, braking, cornering and speeding) they should follow these basic rules, particularly in the first two years’ when they are building up that crucial experience.
Drive as much as you can
Do not have a car full of passengers for at least two years after passing your test as this is where many of the problems occur. If you do have a passenger, restrict it to one person at a time.
Don’t just look at the car in front of you but three or four cars ahead. Being aware of what is coming up (and what is behind you) will help you to avoid risky situations and give you plenty of time to react.
Overtaking on a single carriageway may seem to be a good idea but it very rarely saves time and can put lives in danger so don’t do it unless there are extraordinary circumstances (for e.g. a breakdown)
Listen to music if you like, but choose it before you start your journey to avoid taking concentration away from the road.”
i Source: Marmalade New Driver Insurance claims data from 1/1/2013 to 31/08/2015