Marmalade’s drivers are the safest young drivers on british roads


Posted by Media Team on 29 March 2016

Marmalade, provider of cars and insurance for young drivers, is pleased to announce that its drivers are some of the safest young drivers on British roads, following the release of its latest safety statistics. On a national basis, 1 in 5 young drivers is involved in an accident within the first six months of passing their test. With Marmalade, this statistic reduces to 1 in 18 meaning their young drivers are nearly four times less likely to be involved in an accident as they develop their driving skills in this critical period.

These impressive statistics for driver safety are wholly down Marmalade’s unique approach to young drivers’ safety – a combination of the practical (modern cars with sensible engine sizes), telematics technology and family involvement. If a journey is flagged as red, meaning it contained some potentially dangerous driving, Marmalade will call its customers to discuss the problems, offering ongoing support and guidance to the driver if the same mistakes keep happening. Telematics technology and human intervention in the case of problems both encourage young drivers to become better and safer on the roads.

Quentin Wilson, broadcast journalist and Marmalade customer, says: “Marmalade came to the rescue with the horrible job of getting car insurance for my 17 year-old son. The process was quick, easy, very reasonable and painless. And having a telematics box on board has made the whole family better drivers. Why can't all young driver insurance be this simple?”

The business was an early adopter of telematics-based insurance and one of the first businesses to stand up to the unfair pricing of young drivers’ policies. Crispin Moger, Marmalade’s CEO, says: ”This year it’s our tenth anniversary and we’re sincerely proud of our strong safety statistics which now make our drivers some of the safest on the roads. This is a goal that we have been working hard to accomplish, but there is more to be done to make this figure even lower and make our young drivers and the roads of Britain, even safer.”

Crispin continues: “Ten years ago insurance brokers were clear that they did not want to work with young drivers. We launched Marmalade to change that mindset and get affordable policies for our customers.

“Looking ahead we want to create even more fair and transparent insurance policies based on individuals’ behaviour, rather than generic information that doesn’t accurately portray risk.”