Marmalade launches new initiative for young drivers to share their experiences
A new initiative has been launched by Marmalade, the leading provider of cars and insurance for young drivers, to encourage young people to get behind the wheel, get involved and earn rewards.
Marmalade Club is open to customers and non-customers alike and welcomes aspiring writers, keen photographers or anyone who would like to share their driving experiences. This is in an effort to make the real-life stories and the voices of young drivers heard, help them develop their professional skills and start a community where anxieties, achievements and experiences can be shared.
Crispin Moger, CEO at Marmalade, said: “We’ve been working with a select few ambassadors for a few years now and it’s proven hugely successful. Not only have we found their insight valuable, but their content is extremely educational, relevant and inspires more young drivers.
“This is why we’re launching Marmalade Club: to allow even more people to get involved, take control of the opportunities they take and earn rewards. It’s a flexible option for young people wanting to be incentivised for their efforts, practice their creative skills, gain confidence and establish themselves as influencers through our network of new and learner drivers”.
Ambassadors can choose opportunities that suit them, from creating blogs and videos to taking part in Instagram takeovers, sharing photos and completing surveys. Rewards include gift vouchers, exclusive event invitations, prizes and treats.
Marmalade ambassador Amy Thomas said: “My ambassador experience has been wonderful, from sliding around the track at Rockingham, to brushing up on my driving skills. The rewards and opportunities that being an ambassador have given me are something that I will never forget.”
When asked what she enjoys about being a Marmalade ambassador, Eleanor Richards said: “I love reminiscing about my embarrassing/funny driving history and finally feeling better about how I currently handle myself behind the wheel!”