Majority of young drivers stereotype themselves unfairly


Posted by Media Team on 15 November 2016

Marmalade, the leading specialist in learner and young drivers’ insurance, has revealed that 77% of young people feel stereotyped by others when they drive. Half of these drivers feel that they are stereotyped by the clothes they wear and the music they listen to.

Contrary to these findings, according to a Marmalade commissioned YouGov survey, the majority of older Brits seem less likely to stereotype young people. In fact only 23% of over 50 year-olds judge drivers’ ability by their age and 57% of respondents aged 50 plus claimed hobbies and interest are no indication of the sort of driver a person is.

The latest data comes from a specially created game which Marmalade produced to investigate correlations between lifestyle choices and driving style. Marmalade wanted to work with its young customers to help improve driver safety.

Marmalade’s telematics data analysis of its customers concluded that more than half of its young drivers gained higher-than-average safety scores of over 96% in an average journey.

David Aniculaesei, a young driver who uses telematics, says: “Being stereotyped is something that is sadly part of growing up I find but in this instance it’s helpful with Marmalade’s telematics data to have something to back up the fact that young people are not all reckless drivers. I enjoy driving and take pride in the fact that my mates and girlfriend and brother feel safe with me behind the wheel, I am not what you would say is a stereotypical male driver – but what does that even look like?!

“Having the black box has made me more aware of how I’m driving and reminds me not to get complacent.”

Guy Knight, Director at Marmalade, says: “We have gained a lot of insight by engaging with our customers through our game to understand their feelings about how they are perceived as drivers. Our experience of young drivers is overwhelmingly positive and we find our customers are eager to improve and hone their driving skills. It’s interesting to note that young drivers feel stereotyped but that they are simply stereotyping themselves.

“We pioneered championing young drivers here in the UK and continue to support our drivers by offering second-to-none customer service, alongside tailored products to suit them. We’re not surprised that our survey confirms that no matter what your lifestyle choices, or age, you can still be a safe driver.”
Find out how our black box solution specifically helps to combat stereotyping here.