iPhone road safety update is supported, but is it necessary?

Do not disturb while driving says iPhone | Marmalade Blog

Posted by We Are Marmalade on 21 November 2017

In a poll of over 1,000 young drivers, Marmalade, a leading provider of cars and insurance for young drivers, has found that almost half of young drivers don’t have any need for Apple’s new feature.

Do Not Disturb While Driving has been added to the new iOS 11 operating system, allowing users to block notifications such as calls, texts and alerts on their phone when it is in motion. The screen stays dark and silent, with the option to send auto-replies to contacts to let them know that the user is driving.

When young people were asked what they think to the new update, 33% answered that they find it really helpful whilst just 19% don’t like it. 48%, however, suggested that they don’t need it as their phone isn’t out when they are behind the wheel.

Crispin Moger, CEO at Marmalade, said: “Research has shown that using phones while driving caused the equivalent of one fatal accident every 10 days in 2016. Whilst it’s really encouraging to see that the majority of our young drivers are being responsible, it’s a big step towards making the roads safer for everyone.

“We’re a nation of phone addicts, and replying to a message at a red traffic light or answering an important call can be tempting for us all. This is a way for people to remove that habitual reaction to pick up their phone when they get a notification.”

Apple’s new feature comes just a few months after the penalties increased for being caught using a phone behind the wheel. As of 1st March anyone caught is now issued with six points and a £200 fine, increasing from three points and £100. This change most affects those within their first two years of driving as maximum points on their licence are capped at six, instead of the normal twelve, and so they could be banned for this offence.

Crispin continues: “At Marmalade we are always trying to find new ways to keep customers safe. We insure our young drivers on newer cars that are more robust and less likely to break down, installing black boxes that allow customers to monitor their driving and continually improve. In fact, our young drivers are three times safer than the national average, with only one in 16 having an accident within six months of passing their test*. Whilst responsibility lies ultimately with the driver, we believe Do Not Disturb While Driving is a positive step from Apple to reduce accidents, and we urge other manufacturers to make this a priority too.”

For more information about Marmalade visit www.wearemarmalade.co.uk