As the RAC announces that 1 in 5 young drivers has an accident in the first six months of driving, Marmalade demonstrated on The One Show last night how its telematics-based insurance has reduced this statistic to 1 in 17 – and can decrease premiums by 50%.
Crispin Moger, CEO at Marmalade, appeared on The One Show last night to talk about how his business is working to improve the safety of young drivers – and agrees with the RAC that the new Government needs to act now to further improve road safety.
“The nationwide statistics are appalling - 1 in 5 of young drivers in the UK is involved in an accident within the first six months of passing their test. However, this statistic is not new and we have been waiting for the Government to do something for a very long time. In fact, this inaction was the reason that we first started offering young drivers telematics-based insurance. And our results show that it works, although there is still work to do as we feel that 1 in 17 is still too high.
“We absolutely agree with the RAC that the key issue for young drivers is lack of experience – they move from driving with an instructor and examiner to suddenly being on their own in a car. This gives them freedom which we’re all for, which is why we don’t impose curfews, but it is really important to ensure that while they are building up that all important experience, they have some guidance and help.
“We contact the driver to talk them through any issues and offer a range of e-learning facilities and one to one advice and support to help them avoid making the same mistakes. But our young customers tend to drive well and often just the knowledge that the black box is there is enough to make them think twice before taking any potential risks.
“I really hope that this key issue is on the new Government’s agenda. We have proved that telematics works to improve the safety of young drivers and we want to see the Government embracing this technology. Monitoring drivers’ behaviour in real time will give us a much clearer picture of the issues and, along with better feedback, help to tackle them more effectively. However, anything that is introduced to help improve the safety of our young drivers can only be a good thing and will be warmly welcomed by us. In the meantime, we will continue to work with our customers to help them stay safe.”
If you would like to speak to Crispin or someone at Marmalade about these issues, please contact us at Marmalade’s press office: